Responding to the Startup America Policy Challenge
Provide a clear and concise description of your idea and why your target agency would want to pursue it. This description is called an "Elevator Pitch" because it describes what you would say to pique the interest of an important decision-maker in the time that it would take the two of you to share an elevator ride. Another way to think about it is: If the head of the agency only read this section of your proposal, what would you want them to know? This section is presented first, but it is a good idea to write it last.
Describe the origins of the target issue and ramifications of inaction? While the Overview introduces the existing problem, this section further develops a case for policy action. Three main areas should be addressed in this section: 1) the scope of the problem, 2) the barriers causing a problem or obstacles preventing the realization of an opportunity, and 3) the consequences of maintaining the status quo.
Describe the proposed administrative action aimed at improving the entrepreneurial environment. Be sure to include the office or institution that needs to make and/or enact this action. Keep in mind that your action should not require legislation or special appropriations.
Identify the primary stakeholders in this issue and categorize them according to whether they will be for or against your proposed change. What is each stakeholder's incentive to act for or against your proposal? What is each stakeholder's ability to influence the decision-making institution if they act? What, if any, modifications might you make to your idea if those against it turn out to be more influential than those for it?
List each of the anticipated benefits and costs of the proposed change relative to the status quo, and quantify those items to the extent possible. It is fine to leave some detailed quantification for the next stage of the competition as long as you clearly describe 1) the conceptual benefits and costs of your proposal and how they differ from the status quo, 2) what data you are using for your current estimates, and 3) what additional research you need to do as part of your next steps (see Section VI).
Outline a list of pragmatic steps needed to transform the proposed policy from an idea to feasible action. Provide and justify suggested timeline. If any of the aspects of your idea require further research (research you plan to do should you be selected as a finalist), specifically state that here. Additionally, it is important to address how the policy will be presented to the public and how transparency will be maintained throughout the process.
Upload any figures, tables, and the list of references that you explicitly referenced in Sections I - VI. Please note that any attachments that are not references in the other sections will not be included in your proposal.
School of Public Affairs | College of Public Programs 411 N Central Avenue, Suite 400 | Phoenix AZ 85004-0687 Ph. (602) 496-0450 | F. (602) 496-0950 | Site contact